Importance of Filters for Online Store: 5 Mistakes Stealing 25% of Your Conversions
The average conversion of an online store is somewhere between 1% and 2%, which means that up to 99% of users that visit your website don't make a purchase. There are dozens of reasons why this happens, but today we will focus on one of the main — poor product filters.
According to Baymard Institute research, 84% of online stores offer a poor or passable filtering experience, and only 16% of e-...
February 7, 2022

















