Digital coupons have become a formidable force in the retail industry, with close to 60% of US shoppers using them for both online and in-store purchases. What's more, according to research by CapitalOne, digital coupons are the most popular type of coupons (33.3%) in terms of redemption. Magento's answer to this level of popularity is a set of powerful tools for digital coupon management that we'll take the time to review in this article.
Strong brand pages can attract organic traffic, support long-tail keywords, improve site structure, and build customer trust. In short, brand pages quietly play a huge role in SEO, user engagement, and conversion rates. But how do you scale content production without sacrificing quality? In this article, we’ll show you how to automate up to 80% of brand page content creation using two Amasty modules: Shop by Brand and the ChatGPT AI Content Generator.
Effectively integrating Magento with ERP, CRM, BI, and other business systems is indispensable for business growth and overall success. This article explores Magento integration, detailing various methods, scenarios, and strategies to streamline operations and enhance customer experiences. It also covers real-world case studies, key challenges, and decision-making criteria to help you choose the best integration approach for your business needs.
What if you could generate landing pages with AI in just minutes, complete with SEO-optimized content, directly from your Magento admin panel? That’s now possible with the integration of Amasty’s Landing Pages module and the ChatGPT-powered AI Content Generator. Let’s explore how this integration works and why it’s your easiest way to grow organic traffic and conversions.
Your Magento store’s user experience (UX) plays a critical role in converting visitors into loyal customers. While optimized usability can triple your conversion rates, a poor user experience can drive away up to 62% of customers, permanently. In this article, we’ll explore Magento UX best practices and break down the key components of a Magento UX audit to help you uncover and fix friction points that may be costing you sales.
One of Magento's strengths lies in its ability to integrate with a wide range of payment gateways, offering merchants flexibility and the tools they need to accept payments securely. In this blog post, we’ll explore the top Magento payment gateways, explain the various Magento payment options, and discuss how these payment methods contribute to the overall success of Magento-based e-commerce websites.
The European Accessibility Act (EAA) will come into full force on June 28, 2025, introducing mandatory accessibility requirements. For Magento merchants operating within the EU, this means taking concrete steps to ensure that their online stores are usable by all individuals, including those with disabilities. Below, we review the requirements of EAA 2025 and share the latest news on ensuring accessibility in Amasty Magento 2 extensions.
For Magento store owners, Amasty offers a powerful solution for creating content: the ChatGPT AI Content Generator. When paired with the Blog Pro module, this tool becomes a complete system for AI blogging, making content creation faster, smarter, and fully aligned with SEO best practices. Read on to learn more about both extensions, why you should combine them for AI blogging, and what your possible gains could be.
Today, April 8, 2025, Adobe has officially released Magento (Adobe Commerce) 2.4.8. While this release strengthens Magento’s capabilities, we advise all store owners to carefully assess its impact before upgrading. Below, we present our key findings from Magento 2.4.8 beta, provide expert recommendations from Amasty developers, and share a free fix to resolve major issues in Magento 2.4.8.
You might be skeptical about having to update your Magento to the latest version every year or two and would rather skip a release or wait for a major release instead. However, as you'll see from the release note highlights that we’ve summarized in this post, minor releases can introduce significant improvements. You can spend the next business quarters with your current features – or get enhanced features of Magento 2.4.9!
To help slow-loading websites reduce bounce rates, improve customer satisfaction, and boost conversions, Google provides free access to Google PageSpeed Insights and Core Web Vitals. This article will cover Google PageSpeed optimization tips and best practices for improving Core Web Vitals. For Magento users, we’ll also explain how the Google PageSpeed Optimizer tool can help boost both metrics efficiently.
Magento owners often face challenges such as complex installation, customization difficulties, and resource-intensive maintenance. In this article, we'll guide you on how to create a Magento website from scratch and share best practices used by Amasty’s Magento development services team, skilled in building successful e-commerce solutions with Magento.
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