If you're a small business owner or entrepreneur, you may be looking for ways to grow your company. An option many business owners choose is to approach angel investors for help with financing their idea. Angel investors invest in small businesses or startups that they have faith in and believe will succeed. Getting an angel investor on board can provide much-needed financial support for your business. But how do you go about successfully talking to these potential investors?
The growth of biometrics in e-commerce is inevitable. Therefore, you should consider providing multiple ways to use biometrics in your store, as well as offering additional options for securing your customers' data.
Biometrics can offer quite a few conveniences and advantages for your business, and the article reveals the main ones.
Bumper ads give better reach. You can get 2x more impressions and unique users. That's the result we got last year. But don't jump to conclusions. We asked our in-house PPC expert, Vera Ryabinina, which format of advertising to choose.
This year will be the first time in its long history that the e-commerce market will see negative revenue growth — a 2.5% drop versus the 10% growth predicted for 2022 a year ago. Are figures below expectations “normal” and is there something to be done about this? Let's try to get this straight.
Consumer-generated content can help you spread a word about your brand and products, convert more users into customers, and the sweetest part — give you all this at reduced costs for user acquisition. We've compiled examples of user-generated content so that you could look through the options and pick the ones that work for you.
Headless commerce is a relatively recent phenomenon, but it has already entered the mainstream. What is it, what are its advantages, and why is it conquering the market? Let's try to figure it out.
Customer reviews are the most powerful social proof in online commerce. Products with 1-10 reviews have 52% higher conversions than those without reviews. Should you ask your "silent advocates" to leave reviews? When to ask? How to ask? Answers to these questions along with ready-to-use templates are waiting for you inside.
Receiving cryptocurrency payments is an opportunity to offer customers more payment options, as well as to attract a new target audience, who, for various reasons, prefer to pay only in digital currency. And there are more and more such clients. So why are cryptocurrencies so popular and why should you consider implementing them in your store?
The truth is: a decided customer is a rare phenomenon in the e-commerce world. In most cases, people are sure only about their needs, and slightly know about the way they can be satisfied. There is a fine line between making proper suggestions and trying to sell more at a rate when a customer doesn't see it as an aggressive tactic.
“80% of an organization’s data is dark and untouched” - David Pier, IBM
Google announced a phasing out of third-party cookies support in Chrome in 2023. This news has met two opposite reactions:
users are happy that they will have more control over their personal data
marketers, data analysis specialists, and other people whose job relates to information get nervous about their future
But act...
Do you manage hundreds of email addresses, want to increase your customer engagement and build a mailing list that aligns with your marketing strategy? Klaviyo is the right email marketing solution for you. In this article, we will discuss the differences between Klaviyo and MailChimp so that you can choose the right one for your business. Read on to know more about each company and their pros and cons before making a decision.
With all that goes into starting a business, owners can easily overlook the importance of thoroughly ensuring their technology systems are safe from cyber security attacks. It's no wonder: knowing what the checkpoints are for a complete information security protocol is an ever-changing landscape.
However, if you're doing business online that requires sharing sensitive information and financial ...
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